R e i n v e n t i o n o f J u p i l e r
Personal
Project
Year:
2023
Project
Year:
2023
The Belgian palate demands intensity, and Jupiler delivers just that – a flavor that's accessible and damn delightful. Over the years, this brew has become Belgium's rockstar, drunk at all kinds of parties, from epic sports spectacles to casual rendez-vous. But let's keep it real – Without strategic positioning, innovation, or communication tradition.
The need for change was obvious. And who better to lead the transformation than the current market champion?
The need for change was obvious. And who better to lead the transformation than the current market champion?
So here it is, at age 57, Jupiler has undergone a remarkable metamorphosis.
Capitalizing on its brand recognition and pioneering history in Belgium, Jupiler boldly proclaimed itself as “The Favorite Sports Spectacle”. Out with the old and in with the new, a sleek, elegant and minimalist graphic design emerged, reimagining the classic identity while maintaining the essence of time-honored purity through reworked colors.
A new logo that shouts their new vibe, stylish fonts, a label inspired by those moments when the beer's just right, and a whole new look. It's the embodiment
of a new generation that pays homage to the brand's past while fearlessly
reinventing and evolving for the future.
